THE FLYWHEEL

RBL Launches TruPartner ScoreTM: Raising the Bar for Authenticity in Tech Partner Marketing

Proprietary Algorithm Improves Authentic Brand-Partner Matching

Is Affiliate & Influencer your secret weapon in the AI Battle? #70

AI, Affiliate Summit East, Real Cost of Turning off ads

PMA Survey Says...Affiliate is Ripping and Affiliate Summit East is Upon Us #69

Meet RBL at iPX 2025

See you in Austin next week

2025’s Growth Engines: AI, YouTube, and the B2B Partner Surge #68

Stop Flying Blind: How Smarter Attribution and Incrementality are Transforming Affiliate & Influencer Marketing #67

Improve your Line of Sight into Affiliate & Influencer Marketing

Death to Blogs? Shout Outs, AI, Get Real, and the PMA Survey

Q1 was BUSY so here is a nice round up for you

How to Vet Influencers for Authenticity #66

Vetting Influencers for Authenticity: A Guide to Trustworthy Collaborations

TRUST Is the New Currency: Why Modern Marketing Needs a Rethink - #65

From Algorithms to Authenticity: The Power of Trust in Building Brand Loyalty

The Meta Ad Shift: Navigating the New Health & Wellness Landscape - #64

Adapting to Meta's New Ad Policies: Strategies for Health & Wellness Brands in 2025

The Flywheelies - Second Annual - #63

The Official Unofficial Award Show for Partner Marketing and Tech

2025 Predictions - #62

Get Ready for 2025