I was at SaaStr in San Mateo last month
So nice to be back in the Bay Area with clients, friends, and family as always.
Amazing group catching up in San Mateo
So many good discussions and themes came up
But one of the most exciting and validating came from a true SaaS growth leader
She happens to be one of the best SaaS growth leaders of an AI native brand doing $400M per year
They have seen massive growth over the last 3 years
I asked how they plan to hit their next level of growth.
Her answer was one word: Partnerships.
Spoiler alert: this is what we do for brands like Google Workspace, Meta Quest, Atlassian, Grammarly, and Remote. 😉
Why are the smartest growth looking to partnerships over other levers?
It’s an efficient revenue, pipeline, and content driver, but it is also a…
AI citation machine, not just a ranking machine.
85% of AI citations go to third-party trusted sources.
Partner marketing is your GEO engine.
40% of GEO AI LLM citations are available via partner and affiliate marketing done right.
Bonus: Anthropic’s presentation by Elenor Dorfman was sold out at SaaStr, to say the least. #ClaudeSkills I think hit peak popularity in mid-May 2026 🙂
Good news, we built a custom GEO-Visibility audit for our clients.
Reply 'Audit' to this email if you want me to run a competitive analysis for you, or forward it to someone who needs it.
Wrote up a post about it for more details —> HERE
Until next time!
