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Archive

B2B Partner MarketingB2B Partner Marketing

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2025’s Growth Engines: AI, YouTube, and the B2B Partner Surge #68

Tye DeGrange

Multi Touch AttributionMulti Touch Attribution

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Stop Flying Blind: How Smarter Attribution and Incrementality are Transforming Affiliate & Influencer Marketing #67

Improve your Line of Sight into Affiliate & Influencer Marketing

Tye DeGrange

Artificial IntelligenceArtificial Intelligence

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Death to Blogs? Shout Outs, AI, Get Real, and the PMA Survey

Q1 was BUSY so here is a nice round up for you

Tye DeGrange

How to Vet Influencers for Authenticity #66

Vetting Influencers for Authenticity: A Guide to Trustworthy Collaborations

Tye DeGrange

TrustTrust

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TRUST Is the New Currency: Why Modern Marketing Needs a Rethink - #65

From Algorithms to Authenticity: The Power of Trust in Building Brand Loyalty

Tye DeGrange

Affiliate MarketingAffiliate Marketing

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The Meta Ad Shift: Navigating the New Health & Wellness Landscape - #64

Adapting to Meta's New Ad Policies: Strategies for Health & Wellness Brands in 2025

Tye DeGrange

The Flywheelies - Second Annual - #63

The Official Unofficial Award Show for Partner Marketing and Tech

Tye DeGrange

20252025

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2025 Predictions - #62

Get Ready for 2025

Tye DeGrange

We Predicted the Future #61

We got 75% of our 2024 predictions right. Did you?

Tye DeGrange

It's Time for 2024 to Die Hard #60

2024 Year Review and Recap

Tye DeGrange

The Hidden Gem of Affiliate Marketing: Unlocking the Power of Card-Linked Offers (CLO) #58

What are Card-Linked Offers (CLO) and how to tap them

Tye DeGrange

Fraud Proofing Your Affiliate Program #57

How to protect against fraud

Tye DeGrange