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- The Hidden Gem of Affiliate Marketing: Unlocking the Power of Card-Linked Offers (CLO) #58
The Hidden Gem of Affiliate Marketing: Unlocking the Power of Card-Linked Offers (CLO) #58
What are Card-Linked Offers (CLO) and how to tap them
Tye DeGrange
September 05, 2024
In partnership with
In the ever-evolving affiliate marketing landscape, one partner type stands out as a game-changer: Card-Linked Offers (CLO). As we continue building unstoppable flywheels for brands, it's time to spotlight this often-overlooked affiliate marketing powerhouse.
A Critical Part of Your Partner Diversification Strategy
This is a reminder that Card-Linked Offers (CLO) is a partner type available in the Financial Services category within the ~14 types of affiliate marketing partners.
What Are Card-Linked Offers?
Card-linked offers are a unique form of affiliate marketing in which consumers link their credit or debit cards to a program and automatically receive cashback or rewards when they make qualifying purchases. It's a seamless, frictionless way for brands to drive sales and build customer loyalty.
Some examples:
Brands can tap into specific partners like Lux, Kard, and Cardlytics to reach and acquire customers efficiently.
The CLO Advantage
Why should brands be excited about CLO? Let me break it down for you:
Frictionless User Experience: No coupon codes or QR scans, just pure, effortless savings for the consumer.
Precise Targeting: CLO programs allow for hyper-targeted offers based on spending habits and location.
Measurable ROI: With direct access to transaction data, brands can accurately track the performance of their offers.
Increased Customer Loyalty: By providing automatic rewards, brands can foster long-term customer relationships.
We put your money to work
Betterment’s financial experts and automated investing technology are working behind the scenes to make your money hustle while you do whatever you want.
Real-World Success Stories
At Round Barn Labs, we've seen firsthand the impact of CLO on our clients' bottom lines. One of our innovative health and wellness e-commerce clients saw a 35% increase in repeat purchases after implementing a CLO program. Another client in the Consumer Tech industry experienced a 20% boost in average order value from CLO participants.
Integrating CLO into Your Flywheel
To truly harness the power of CLO, it needs to be seamlessly integrated into your overall partner marketing flywheel. Here's how:
Partner Selection: Choose CLO partners with a solid user base and technology infrastructure.
Offer Strategy: Design offers that align with your brand values and customer preferences.
Data Analysis: Leverage the rich data from CLO programs to refine your targeting and personalization efforts.
Cross-Channel Synergy: Use insights from CLO to inform your other marketing channels, creating a cohesive customer experience.
The Future of CLO
As we look ahead, the potential for CLO is enormous. With the rise of digital wallets and the increasing integration of financial services into everyday apps, the opportunities for brands to connect with consumers through CLO will only grow.
Conclusion: Time to Act
In performance marketing, staying ahead of the curve is crucial. Card-linked offers represent a significant brand opportunity to drive incremental revenue, build customer loyalty, and gain valuable insights.
At Round Barn Labs, we're excited to help our clients unlock the full potential of CLO and integrate it into their marketing flywheels. Don't let your brand miss out on this hidden gem of affiliate marketing. It's time to link up with CLO and watch your performance soar.
Let’s do this!
If there are affiliate marketing partner types you are curious about, let me know. I would love to write up a more detailed post about it.
As always, thank you to the Round Barn Labs affiliate team for their thoughts and insights!
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