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  • PMA Survey Says...Affiliate is Ripping and Affiliate Summit East is Upon Us #69

PMA Survey Says...Affiliate is Ripping and Affiliate Summit East is Upon Us #69

Author

Tye DeGrange
June 19, 2025

Executive Summary

  • 🤠 IPX Austin was a success! Impact rolled out some cool updates.

  • 📈 PMA Survey Says Affiliate Marketing Growth is GOOD and outpacing eCommerce Growth!

  • 🗽 Affiliate Summit is Coming - Get your RBL Flywheel subscriber discount as a thank you for being a loyal reader.

  • 🔈️ I am speaking at PartnerStack’s Stack’d Connect event on August 6 in NYC

  • 🤖 GEO (Generative Engine Optimization) - Tips On How to Improve Exposure in AI LLMs like AI Overviews (Google), Chat GPT, and Perplexity.

🤠 IPX

Thank you to all the publishers, partners, prospects, teammates, and friends in the affiliate and influencer marketing industry.

Check out our LinkedIn post and fun video recap.

Thank you to all the fantastic partners, teammates, prospects, and good friends in the affiliate & influencer marketing community that descended upon the great city of Austin, Texas. | Tye DeGrange 📈

Thank you to all the fantastic partners, teammates, prospects, and good friends in the affiliate & influencer marketing community that descended upon the great city of Austin, Texas. Well done to the impact.com team for putting on a great show. It is a testament to the growth and investment brands are making to stop relying on Google and Meta and branded messaging and build authentic, TRUSTED partners to tell their story and acquire customers more efficiently. Butler Pitch & Putt was a stellar venue for our event. The ⛳ Caddyshack 🏌‍♂️ vibes were 🤌 

www.linkedin.com/posts/tyedegrange_thank-you-to-all-the-fantastic-partners-activity-7340437590648438807-1UHX

Impact rolled out some exciting changes to their product roadmap:

  • Amazon Seller Beta to enable brands to promote Amazon Seller accounts and ASINs via partners and track accurately

  • Brand-to-Brand Vendors and retailers will be able to connect, launch joint campaigns, cross-promote content, and manage payments within the platform.

  • ClickSync - a new tracking enhancement that connects unattributed clicks to on-site sessions for more accurate attribution and fairer partner compensation.

  • Ask Impact, our generative AI-powered chat widget now in closed beta. It’s designed to handle analytical queries across programs, delivering insights through natural language responses or charts to drive smarter, faster decisions. 

📈 PMA Survey Says…

As you know, Affiliate Marketing is the most misunderstood and underrated marketing channel in performance marketing.

Many of you have heard me say that a lot over the years. 😉 

The latest survey data (the first in three years) released yesterday by the Performance Marketing Association supports that theory.

Affiliate Marketing in the US grew 49.8% to $13.62B in annual investment in 2024.

It is now outpacing e-commerce growth by 2X!

PMA Study: Affiliate Marketing Industry Grows 49.8% to $13.63 B, Outpacing E-commerce Growth by 2X - The PMA

PMA Industry Study 2025 reveals exceptional growth in the U.S. affiliate marketing sector.

thepma.org/pma-study-affiliate-marketing-industry-grows-49-8-to-13-63-b-outpacing-e-commerce-growth-by-2x

🗽 Affiliate Summit East is Coming…

Affiliate Summit is the longest-running affiliate marketing conference and has improved significantly over the years.

This year will be a great time to gather in New York (as usual) to connect the best brands with the best partners and influencers.

20% discount for YOU, the lovely RBL Flywheel subscriber: (or use the code RBL20 at checkout when mentioning on the pod) Register Here for Affiliate Summit

Brand pass link for CEL (Creator Economy Live) if you are registering as a brand.

Discount code for CEL (Creator Economy Live) RBL15 – Register here for Creator Economy Live if you are not a brand.

🔈️ I am speaking at PartnerStack’s Stack’d Connect

🤖 Some GEO (Generative Engine Optimization) Pro Tips

Yes, you guessed it, YouTube is the channel of 2025.
Look who is showing up in AI LLM sources!

Aleyda Solis is an SEO leader who has compiled a stellar checklist for individuals to review and utilize to enhance exposure on AI LLMs, such as Google AI Overviews, ChatGPT, and Perplexity.

This one is a banger —>

AI Search Content Optimization Checklist - V1 - by Aleyda [Upd on June 16 2025 - To Share]

docs.google.com/spreadsheets/d/1GNjOSdkJuEtv5O3zyBWBkeiD0PecZv6IDd5_4_QoQQY/edit?gid=0#gid=0

🎬️ Long Form Meme Bonus

IPX is in the books, the first one in Austin TX | Tye DeGrange 📈

IPX is in the books, the first one in Austin TX I can think of no better way to commemorate a successful conference than the sharing of a Texas-sized High School football meme Thank you to impact.com and the Round Barn Labs teams. Special shout out to partners Goloot, Forbes, and Capital One. Enjoy and we will see you next year!

www.linkedin.com/posts/tyedegrange_ipx-is-in-the-books-the-first-one-in-austin-activity-7338722779619389441-RKZZ